Himanshu (Product Designer)
Himanshu (Product Designer)
Himanshu (Product Designer)
Test Passes: A subscription model for test series
Test Passes: A subscription model for test series
Test Passes: A subscription model for test series
A passes based subscription model that generated 90 Lacs in 6 months from single cohort.
A passes based subscription model that generated 90 Lacs in 6 months from single cohort.
A passes based subscription model that generated 90 Lacs in 6 months from single cohort.
Physics Wallah
Physics Wallah
Physics Wallah
Project Outline
Project Outline
Project Outline
01
01
01
Context
Context
Context
02
02
02
Pain Points
Pain Points
Pain Points
03
03
03
Objective
Objective
Objective
04
04
04
Information Architecture
Information Architecture
Information Architecture
05
05
05
UI screens
UI screens
UI screens
06
06
06
Impact & Result
Impact & Result
Impact & Result
07
07
07
Prototype
Prototype
Prototype
Setting up the base
Setting up the base
Setting up the base
Context
Context
Context
What is Test Pass?
What is Test Pass?
What is Test Pass?
Test pass is the subscription model of physics wallah in which it sells the bundled format of individual test series in a form of time bounded pass to the students.
Test pass is the subscription model of physics wallah in which it sells the bundled format of individual test series in a form of time bounded pass to the students.
Test pass is the subscription model of physics wallah in which it sells the bundled format of individual test series in a form of time bounded pass to the students.
Test series
Test series
Test series
Test Pass
Test Pass
Test Pass
100 test series
100 test series
100 test series
50 subjects
50 subjects
50 subjects
What is Test Series?
What is Test Series?
What is Test Series?
Test series are individual commodity which offer a range of questions and solutions tailored to specific curriculum and exam pattern.
Test series are individual commodity which offer a range of questions and solutions tailored to specific curriculum and exam pattern.
Test series are individual commodity which offer a range of questions and solutions tailored to specific curriculum and exam pattern.
Old
Test series listing page
Old
Test series listing page
Old
Test series listing page
Old
mode of test series
Old
mode of test series
Old
mode of test series
Old
description page
Old
description page
Old
description page
*Existing designs of test series
*Existing designs of test series
*Existing designs of test series
Pain Points
Pain Points
Pain Points
Business Side
Business Side
Business Side
👉🏼
👉🏼
👉🏼
No bundling capability to sell combo of test series
No bundling capability to sell combo of test series
No bundling capability to sell combo of test series
👉🏼
👉🏼
👉🏼
Incurs cost on marketing/ promotion of every single test series.
Incurs cost on marketing/ promotion of every single test series.
Incurs cost on marketing/ promotion of every single test series.
👉🏼
👉🏼
👉🏼
Decrease in student engagement once they purchase any single test series.
Decrease in student engagement once they purchase any single test series.
Decrease in student engagement once they purchase any single test series.
User Side
User Side
User Side
👉🏼
👉🏼
👉🏼
Confusion in choosing which test series is best
Confusion in choosing which test series is best
Confusion in choosing which test series is best
👉🏼
👉🏼
👉🏼
Expensive to buy multiple test series
Expensive to buy multiple test series
Expensive to buy multiple test series
👉🏼
👉🏼
👉🏼
Struggle to purchase test series when student prepare for different exams which has similar curriculum.
Struggle to purchase test series when student prepare for different exams which has similar curriculum.
Struggle to purchase test series when student prepare for different exams which has similar curriculum.
Objective
Objective
Objective
cost efficiency
cost efficiency
cost efficiency
Give an economical option to users who prepare for multiple exams had to buy individual test series.
Give an economical option to users who prepare for multiple exams had to buy individual test series.
Give an economical option to users who prepare for multiple exams had to buy individual test series.
Streamlined experience
Streamlined experience
Streamlined experience
Remove the confusion and time taken to select multiple test series by buying a single Test pass
Remove the confusion and time taken to select multiple test series by buying a single Test pass
Remove the confusion and time taken to select multiple test series by buying a single Test pass
Enhanced learning Insights
Enhanced learning Insights
Enhanced learning Insights
To provide combined report of performance dashboard data of various exams at single place.
To provide combined report of performance dashboard data of various exams at single place.
To provide combined report of performance dashboard data of various exams at single place.
”
”
”
Business wants us to develop a comprehensive solution that allows students to conveniently purchase bundled test series
Business wants us to develop a comprehensive solution that allows students to conveniently purchase bundled test series
Business wants us to develop a comprehensive solution that allows students to conveniently purchase bundled test series
“
“
“
Information Architecture
Information Architecture
Information Architecture
This is the ideal information architecture of of the test pass discovery and purchasing flow. It is divided into two categories (pre-purchase and post-purchase)
This is the ideal information architecture of of the test pass discovery and purchasing flow. It is divided into two categories (pre-purchase and post-purchase)
This is the ideal information architecture of of the test pass discovery and purchasing flow. It is divided into two categories (pre-purchase and post-purchase)
PRE PURCHASE
PRE PURCHASE
PRE PURCHASE
Test Pass & Series
Listing Page
Test Pass & Series
Listing Page
Test Pass & Series
Listing Page
Test Series Description
Test Series Description
Test Series Description
Order Summary page
Order Summary page
Order Summary page
Test pass Description
Test pass Description
Test pass Description
POST PURCHASE
POST PURCHASE
POST PURCHASE
N+ Test series
N+ Test series
N+ Test series
My Tests
My Tests
My Tests
Test Series
Test Series
Test Series
Test Passes
Test Passes
Test Passes
Phase 1
Phase 1
Phase 1
UI Screens
UI Screens
UI Screens
Test pass listing page
Test pass listing page
Test pass listing page
Filtration system
Filtration system
Filtration system
Brought major filter criteria out in front because now test passes are also shown in listing along with test series.
Brought major filter criteria out in front because now test passes are also shown in listing along with test series.
Brought major filter criteria out in front because now test passes are also shown in listing along with test series.
Test Pass cards
Test Pass cards
Test Pass cards
On listing page user can find test passes and can quickly compare it by reading the offerings it has.
On listing page user can find test passes and can quickly compare it by reading the offerings it has.
On listing page user can find test passes and can quickly compare it by reading the offerings it has.
Test pass Description page
Test pass Description page
Test pass Description page
My test (Test pass)
My test (Test pass)
My test (Test pass)
My Test (Test series)
My Test (Test series)
My Test (Test series)
Inside Pass screen
Inside Pass screen
Inside Pass screen
Coupons Screen
Coupons Screen
Coupons Screen
test series description
test series description
test series description
Test pass listing page
Test pass listing page
Test pass listing page
Pass validity plans
Pass validity plans
Pass validity plans
Users can get a detailed explanation of things included in the combo.
Users can get a detailed explanation of things included in the combo.
Users can get a detailed explanation of things included in the combo.
Exams covered
Exams covered
Exams covered
A list of all the exams a user can prepare for from this test pass is shown here.
A list of all the exams a user can prepare for from this test pass is shown here.
A list of all the exams a user can prepare for from this test pass is shown here.
Test series tab
Test series tab
Test series tab
User can switch between test pass and test series listing by clicking on these.
User can switch between test pass and test series listing by clicking on these.
User can switch between test pass and test series listing by clicking on these.
Exams covered filter
Exams covered filter
Exams covered filter
In vast listing of individual test series user can can quickly filter them on the basis of exams eg- SSC etc
In vast listing of individual test series user can can quickly filter them on the basis of exams eg- SSC etc
In vast listing of individual test series user can can quickly filter them on the basis of exams eg- SSC etc
Exam covered bottom sheet
Exam covered bottom sheet
Exam covered bottom sheet
After clicking on exam covered filter chip, user can select exam they want to practice for from this list .
After clicking on exam covered filter chip, user can select exam they want to practice for from this list .
After clicking on exam covered filter chip, user can select exam they want to practice for from this list .
Test Pass banner
Test Pass banner
Test Pass banner
A product discovery banner is kept here to make users aware about test pass, incase user comes directly to individual test series page.
A product discovery banner is kept here to make users aware about test pass, incase user comes directly to individual test series page.
A product discovery banner is kept here to make users aware about test pass, incase user comes directly to individual test series page.
Validity Timer
Validity Timer
Validity Timer
Pass expiry date is shown here along with a clear visual timeline to make it aesthetically distinctive and focused.
Pass expiry date is shown here along with a clear visual timeline to make it aesthetically distinctive and focused.
Pass expiry date is shown here along with a clear visual timeline to make it aesthetically distinctive and focused.
Renew pass cta
Renew pass cta
Renew pass cta
Users can renew the pass from here when the expiry date is near and can continue using it.
Users can renew the pass from here when the expiry date is near and can continue using it.
Users can renew the pass from here when the expiry date is near and can continue using it.
Pre Purchase
Pre Purchase
Pre Purchase
Post Purchase
Post Purchase
Post Purchase
Expiring Nudge
Expiring Nudge
Expiring Nudge
Clear indication of expiry is given on a pass card on listing page as well with renew cta.
Clear indication of expiry is given on a pass card on listing page as well with renew cta.
Clear indication of expiry is given on a pass card on listing page as well with renew cta.
Status tags
Status tags
Status tags
A small tag is given i.e ‘expired’ & ‘active’ to let user know the status of the pass.
A small tag is given i.e ‘expired’ & ‘active’ to let user know the status of the pass.
A small tag is given i.e ‘expired’ & ‘active’ to let user know the status of the pass.
Quick comparison
Quick comparison
Quick comparison
When users selects a particular pass from listing page, it will be displayed in focus but user can still swipe it and can compare with other passes easily.
When users selects a particular pass from listing page, it will be displayed in focus but user can still swipe it and can compare with other passes easily.
When users selects a particular pass from listing page, it will be displayed in focus but user can still swipe it and can compare with other passes easily.
Offerings Included
Offerings Included
Offerings Included
Few pointers are displayed here which will help users to know why this test pass is useful to them.
Few pointers are displayed here which will help users to know why this test pass is useful to them.
Few pointers are displayed here which will help users to know why this test pass is useful to them.
Performance Dashboard
Performance Dashboard
Performance Dashboard
Now user can get a detailed performance report of all the test series included in that pass at a single place.
Now user can get a detailed performance report of all the test series included in that pass at a single place.
Now user can get a detailed performance report of all the test series included in that pass at a single place.
Impact of Test Pass
Impact of Test Pass
Impact of Test Pass
90
Lacs
90
Lacs
90
Lacs
Earned from 1 category (eg-SSC) in 6 months
Earned from 1 category (eg-SSC) in 6 months
Earned from 1 category (eg-SSC) in 6 months
19 K
19 K
19 K
Test passes were bought by students
Test passes were bought by students
Test passes were bought by students
UI IN MOTION
UI IN MOTION
UI IN MOTION
Prototype
Prototype
Prototype
The Prototype video contains representation of
following screens/ actions-
The Prototype video contains representation of
following screens/ actions-
The Prototype video contains representation of
following screens/ actions-
Batch Listing
Batch Listing
Batch Listing
Test Pass listing (after applying filters)
Test Pass listing (after applying filters)
Test Pass listing (after applying filters)
Test Pass description
Test Pass description
Test Pass description
Order Summary & Order Confirmation
Order Summary & Order Confirmation
Order Summary & Order Confirmation
Test Pass listing (post purchase)
Test Pass listing (post purchase)
Test Pass listing (post purchase)
My Tests (Individual test series/Test Pass)
My Tests (Individual test series/Test Pass)
My Tests (Individual test series/Test Pass)
Included test series (inside the Test Pass)
Included test series (inside the Test Pass)
Included test series (inside the Test Pass)
Exam level filter
Exam level filter
Exam level filter
Thanks for reading
Thanks for reading
Thanks for reading
Himanshu Bhardwaj
Himanshu Bhardwaj
Himanshu Bhardwaj
himanshu.bhardwajux@gmail.com
himanshu.bhardwajux@gmail.com
himanshu.bhardwajux@gmail.com