Himanshu (Product Designer)
Test Passes: A subscription model for test series
A passes based subscription model that generated 90 Lacs in 6 months from single cohort.
Physics Wallah
Project Outline
01
Context
02
Pain Points
03
Objective
04
Information Architecture
05
UI screens
06
Impact & Result
07
Prototype
Setting up the base
Context
What is Test Pass?
Test pass is the subscription model of physics wallah in which it sells the bundled format of individual test series in a form of time bounded pass to the students.
Test series
Test Pass
100 test series
50 subjects
What is Test Series?
Test series are individual commodity which offer a range of questions and solutions tailored to specific curriculum and exam pattern.
Old
Test series listing page
Old
mode of test series
Old
description page
*Existing designs of test series
Pain Points
Business Side
👉🏼
No bundling capability to sell combo of test series
👉🏼
Incurs cost on marketing/ promotion of every single test series.
👉🏼
Decrease in student engagement once they purchase any single test series.
User Side
👉🏼
Confusion in choosing which test series is best
👉🏼
Expensive to buy multiple test series
👉🏼
Struggle to purchase test series when student prepare for different exams which has similar curriculum.
Objective
cost efficiency
Give an economical option to users who prepare for multiple exams had to buy individual test series.
Streamlined experience
Remove the confusion and time taken to select multiple test series by buying a single Test pass
Enhanced learning Insights
To provide combined report of performance dashboard data of various exams at single place.
”
Business wants us to develop a comprehensive solution that allows students to conveniently purchase bundled test series
“
Information Architecture
This is the ideal information architecture of of the test pass discovery and purchasing flow. It is divided into two categories (pre-purchase and post-purchase)
PRE PURCHASE
Test Pass & Series
Listing Page
Test Series Description
Order Summary page
Test pass Description
POST PURCHASE
N+ Test series
My Tests
Test Series
Test Passes
Phase 1
UI Screens
Test pass listing page
Filtration system
Brought major filter criteria out in front because now test passes are also shown in listing along with test series.
Test Pass cards
On listing page user can find test passes and can quickly compare it by reading the offerings it has.
Test pass Description page
Coupons Screen
My Test (Test series)
Inside Pass screen
Coupons Screen
test series description
Test pass listing page
Pass validity plans
Users can get a detailed explanation of things included in the combo.
Exams covered
A list of all the exams a user can prepare for from this test pass is shown here.
Test series tab
User can switch between test pass and test series listing by clicking on these.
Exams covered filter
In vast listing of individual test series user can can quickly filter them on the basis of exams eg- SSC etc
Exam covered bottom sheet
After clicking on exam covered filter chip, user can select exam they want to practice for from this list .
Test Pass banner
A product discovery banner is kept here to make users aware about test pass, incase user comes directly to individual test series page.
Delivery details form
Improved the visibility of banner and used theme colours of batch plus
Validity Timer
Pass expiry date is shown here along with a clear visual timeline to make it aesthetically distinctive and focused.
Renew pass cta
Users can renew the pass from here when the expiry date is near and can continue using it.
Pre Purchase
Post Purchase
Add ons section
Improved the visibility of banner and used theme colours of batch plus
Status tags
A small tag is given i.e ‘expired’ & ‘active’ to let user know the status of the pass.
Quick comparison
When users selects a particular pass from listing page, it will be displayed in focus but user can still swipe it and can compare with other passes easily.
Offerings Included
Few pointers are displayed here which will help users to know why this test pass is useful to them.
Performance Dashboard
Now user can get a detailed performance report of all the test series included in that pass at a single place.
Impact of Test Pass
90
Lacs
Earned from 1 category (eg-SSC) in 6 months
19 K
Test passes were bought by students
UI IN MOTION
Prototype
The Prototype video contains representation of
following screens/ actions-
Batch Listing
Test Pass listing (after applying filters)
Test Pass description
Order Summary & Order Confirmation
Test Pass listing (post purchase)
My Tests (Individual test series/Test Pass)
Included test series (inside the Test Pass)
Exam level filter
Thanks for reading
Himanshu Bhardwaj
himanshu.bhardwajux@gmail.com