Basic
Basic
Basic
Infinity
Infinity
Infinity
Infinity Pro
Infinity Pro
Infinity Pro
Basic
Basic
Basic
Infinity
Infinity
Infinity
Infinity Pro
Infinity Pro
Infinity Pro
Batch Plus : Converted our online batches into plan based system
Batch Plus : Converted our online batches into plan based system
Batch Plus : Converted our online batches into plan based system
An upselling solution that increased Physics wallah’s revenue by 51.5%
An upselling solution that increased Physics wallah’s revenue by 51.5%
An upselling solution that increased Physics wallah’s revenue by 51.5%
Physics Wallah
Physics Wallah
Physics Wallah
Himanshu (Product Designer)
Himanshu (Product Designer)
Himanshu (Product Designer)
Project Outline
Project Outline
Project Outline
BASE
BASE
BASE
01
01
01
Context
Context
Context
02
02
02
Objective
Objective
Objective
PHASE 1
PHASE 1
PHASE 1
03
03
03
What we actually made
What we actually made
What we actually made
04
04
04
UI screens
UI screens
UI screens
05
05
05
Impact & User insights
Impact & User insights
Impact & User insights
PHASE 2
PHASE 2
PHASE 2
06
06
06
Things that we improved
Things that we improved
Things that we improved
07
07
07
Revamped UI screens
Revamped UI screens
Revamped UI screens
08
08
08
Final impact
Final impact
Final impact
Context
Context
Context
What is Batch Plus?
What is Batch Plus?
What is Batch Plus?
Batch Plus aims to provides a wide array of products by breaking standard online batch into various plans.
Batch Plus aims to provides a wide array of products by breaking standard online batch into various plans.
Batch Plus aims to provides a wide array of products by breaking standard online batch into various plans.
Under Batch Plus, different cohort categories like UPSC, NEET, JEE, etc. can make plans by putting in various offerings.
Under Batch Plus, different cohort categories like UPSC, NEET, JEE, etc. can make plans by putting in various offerings.
Under Batch Plus, different cohort categories like UPSC, NEET, JEE, etc. can make plans by putting in various offerings.
Project Planning
Project Planning
Project Planning
We decided to execute this project in 2 phases-
We decided to execute this project in 2 phases-
We decided to execute this project in 2 phases-
PHASE 1
PHASE 1
PHASE 1
Developed MVP to enhance product discoverability, streamlining the purchasing process.
Developed MVP to enhance product discoverability, streamlining the purchasing process.
Developed MVP to enhance product discoverability, streamlining the purchasing process.
PHASE 2
PHASE 2
PHASE 2
Revamped basic version with post purchase upgrades and streamlined product offerings for better clarity.
Revamped basic version with post purchase upgrades and streamlined product offerings for better clarity.
Revamped basic version with post purchase upgrades and streamlined product offerings for better clarity.
Objective
Objective
Objective
Premium Targeting
Premium Targeting
Premium Targeting
Present our top products by as advanced options to users who are also seeking premium offerings
Present our top products by as advanced options to users who are also seeking premium offerings
Present our top products by as advanced options to users who are also seeking premium offerings
Proposition
Proposition
Proposition
Make our offerings stand out prominently by showcasing clear value propositions to users.
Make our offerings stand out prominently by showcasing clear value propositions to users.
Make our offerings stand out prominently by showcasing clear value propositions to users.
Upgrade Incentives
Upgrade Incentives
Upgrade Incentives
Split our regular batch into different plans, adding enticing offerings to encourage users to upgrade.
Split our regular batch into different plans, adding enticing offerings to encourage users to upgrade.
Split our regular batch into different plans, adding enticing offerings to encourage users to upgrade.
Business wants us to find a better version of current solution in which they can increase the order value by making pre-made bundles of their offerings with normal batch
Business wants us to find a better version of current solution in which they can increase the order value by making pre-made bundles of their offerings with normal batch
Business wants us to find a better version of current solution in which they can increase the order value by making pre-made bundles of their offerings with normal batch
Let’s bEGIN
Let’s bEGIN
Let’s bEGIN
What We Decided To Make
What We Decided To Make
What We Decided To Make
In phase 1 we made MVP and mainly decided to create the basic flows and framework for the Batch Plans.
In phase 1 we made MVP and mainly decided to create the basic flows and framework for the Batch Plans.
In phase 1 we made MVP and mainly decided to create the basic flows and framework for the Batch Plans.
01
01
01
Plan comparison table so that user can compare all the plans at one place
Plan comparison table so that user can compare all the plans at one place
Plan comparison table so that user can compare all the plans at one place
quick glimpse
quick glimpse
quick glimpse
02
02
02
Avenue for plans placement on batch description page
Avenue for plans placement on batch description page
Avenue for plans placement on batch description page
quick glimpse
quick glimpse
quick glimpse
03
03
03
Post Plan purchasing journey and plan up-gradation touch points
Post Plan purchasing journey and plan up-gradation touch points
Post Plan purchasing journey and plan up-gradation touch points
quick glimpse
quick glimpse
quick glimpse
Information Architecture
Information Architecture
Information Architecture
This is the ideal information architecture of of the plan discovery and purchasing flow. it is divided into two categories (pre-purchase and post-purchase)
This is the ideal information architecture of of the plan discovery and purchasing flow. it is divided into two categories (pre-purchase and post-purchase)
This is the ideal information architecture of of the plan discovery and purchasing flow. it is divided into two categories (pre-purchase and post-purchase)
PRE PURCHASE
PRE PURCHASE
PRE PURCHASE
Batch Listing Page
Batch Listing Page
Batch Listing Page
Plan Comparison table
Plan Comparison table
Plan Comparison table
Order Summary page
Order Summary page
Order Summary page
Batch Description Page
Batch Description Page
Batch Description Page
POST PURCHASE
POST PURCHASE
POST PURCHASE
Order Summary page
Order Summary page
Order Summary page
All Classes Page
All Classes Page
All Classes Page
Plan Comparison Page
Plan Comparison Page
Plan Comparison Page
Batch Description Page
(Basic Plan)
Batch Description Page
(Basic Plan)
Batch Description Page
(Basic Plan)
Himanshu
Himanshu
Himanshu
Phase 1
Phase 1
Phase 1
Phase 1
Phase 1
Phase 1
UI Screens
UI Screens
UI Screens
Plan Comparison
Plan Comparison
Plan Comparison
Batch listing
Batch listing
Batch listing
Order Summary
Order Summary
Order Summary
PRE PURCHASE
Batch Description
PRE PURCHASE
Batch Description
PRE PURCHASE
Batch Description
Post purchase
Batch Description
Post purchase
Batch Description
Post purchase
Batch Description
All classes
All classes
All classes
Comparison Table
Comparison Table
Comparison Table
User can know what all features are available in each plan.
User can know what all features are available in each plan.
User can know what all features are available in each plan.
Plan Tag
Plan Tag
Plan Tag
A tag is given here to let user know that it is a plan batch.
A tag is given here to let user know that it is a plan batch.
A tag is given here to let user know that it is a plan batch.
Plan Upgrade Nudge
Plan Upgrade Nudge
Plan Upgrade Nudge
If user purchase basic plan then this nudge will appear. Clicking it will open comparison table
If user purchase basic plan then this nudge will appear. Clicking it will open comparison table
If user purchase basic plan then this nudge will appear. Clicking it will open comparison table
Plans card inside batch
Plans card inside batch
Plans card inside batch
Plan level filtering was done inside the batch.
Plan level filtering was done inside the batch.
Plan level filtering was done inside the batch.
Status & Upgrade Notifiers
Status & Upgrade Notifiers
Status & Upgrade Notifiers
Current state of the plans are communicated in plan cards. Upgrade nudge is also given to the user.
Current state of the plans are communicated in plan cards. Upgrade nudge is also given to the user.
Current state of the plans are communicated in plan cards. Upgrade nudge is also given to the user.
Upgrade CTA
Upgrade CTA
Upgrade CTA
This upgrade cta is for ‘select 360’ upgrade functionality.
This upgrade cta is for ‘select 360’ upgrade functionality.
This upgrade cta is for ‘select 360’ upgrade functionality.
Buy Plus Plan
Buy Plus Plan
Buy Plus Plan
To upgrade to plus plan user can buy it from here
To upgrade to plus plan user can buy it from here
To upgrade to plus plan user can buy it from here
Signifier on batch card
Signifier on batch card
Signifier on batch card
To make user know what all batches have plans attached to them
To make user know what all batches have plans attached to them
To make user know what all batches have plans attached to them
Observations of phase 1
Observations of phase 1
Observations of phase 1
Impact of MVP
Impact of MVP
Impact of MVP
The product was rolled out in ‘two batches’ only to see the response of students(users).
The product was rolled out in ‘two batches’ only to see the response of students(users).
The product was rolled out in ‘two batches’ only to see the response of students(users).
Sales Data
Sales Data
Sales Data
This data was recorded for 15 days only
This data was recorded for 15 days only
This data was recorded for 15 days only
42%
42%
42%
Contribution of batch plus in revenue
Contribution of batch plus in revenue
Contribution of batch plus in revenue
60
Lacs
60
Lacs
60
Lacs
Earned from 2 batches only
Earned from 2 batches only
Earned from 2 batches only
30%
30%
30%
Attachment rate in plus enabled batches
Attachment rate in plus enabled batches
Attachment rate in plus enabled batches
Survey Data
Survey Data
Survey Data
Responses of 50 students who bought batch plus
Responses of 50 students who bought batch plus
Responses of 50 students who bought batch plus
Students were able to understand the plus plan without any guidance
Students were able to understand the plus plan without any guidance
Students were able to understand the plus plan without any guidance
70%
70%
70%
Students believe that the plus plan covers everything they need for preparation
Students believe that the plus plan covers everything they need for preparation
Students believe that the plus plan covers everything they need for preparation
90%
90%
90%
Insights we got from users
Insights we got from users
Insights we got from users
Users were unable to find offerings after post purchase
Users were unable to find offerings after post purchase
Users were unable to find offerings after post purchase
Users want a demo or more information about offerings
Users want a demo or more information about offerings
Users want a demo or more information about offerings
TAKING IT TO NEXT LEVEL
TAKING IT TO NEXT LEVEL
TAKING IT TO NEXT LEVEL
Things that we improved
Things that we improved
Things that we improved
In phase 2 we made we basically ‘revamped’ the existing flow and made it better by including user feedback and enhancements.
In phase 2 we made we basically ‘revamped’ the existing flow and made it better by including user feedback and enhancements.
In phase 2 we made we basically ‘revamped’ the existing flow and made it better by including user feedback and enhancements.
01
01
01
Improved content structure and visuals of plans card.
Improved content structure and visuals of plans card.
Improved content structure and visuals of plans card.
It was consuming more space and taking up extra focus.
It was consuming more space and taking up extra focus.
It was consuming more space and taking up extra focus.
quick glimpse
quick glimpse
quick glimpse
02
02
02
Gave offerings details directly on the description page.
Gave offerings details directly on the description page.
Gave offerings details directly on the description page.
So that user won’t have to frequently open table to recall the offerings.
So that user won’t have to frequently open table to recall the offerings.
So that user won’t have to frequently open table to recall the offerings.
quick glimpse
quick glimpse
quick glimpse
03
03
03
Redesigned table structure and enabled it handle up to 3 plans.
Redesigned table structure and enabled it handle up to 3 plans.
Redesigned table structure and enabled it handle up to 3 plans.
To improve comparability and readability of offerings.
To improve comparability and readability of offerings.
To improve comparability and readability of offerings.
quick glimpse
quick glimpse
quick glimpse
04
04
04
Resolved the upgrade cta issue from all classes page.
Resolved the upgrade cta issue from all classes page.
Resolved the upgrade cta issue from all classes page.
To boost visibility and eliminate dual call to action confusion.
To boost visibility and eliminate dual call to action confusion.
To boost visibility and eliminate dual call to action confusion.
quick glimpse
quick glimpse
quick glimpse
05
05
05
Plan switching facility on order summary page
Plan switching facility on order summary page
Plan switching facility on order summary page
To give user flexibility to upgrade the plan from here rather than going back.
To give user flexibility to upgrade the plan from here rather than going back.
To give user flexibility to upgrade the plan from here rather than going back.
quick glimpse
quick glimpse
quick glimpse
06
06
06
Clubbing of all plus offerings at one place.
Clubbing of all plus offerings at one place.
Clubbing of all plus offerings at one place.
Users were unable to locate offerings post plus plan purchase.
Users were unable to locate offerings post plus plan purchase.
Users were unable to locate offerings post plus plan purchase.
quick glimpse
quick glimpse
quick glimpse
Phase 2
Phase 2
Phase 2
PHASE 2
PHASE 2
PHASE 2
Revamped UI Screens
Revamped UI Screens
Revamped UI Screens
Plan Comparison
Plan Comparison
Plan Comparison
Offering info bottom sheet
Offering info bottom sheet
Offering info bottom sheet
Batch listing
Batch listing
Batch listing
Plan info bottom sheet
Plan info bottom sheet
Plan info bottom sheet
PRE PURCHASE
Batch Description
PRE PURCHASE
Batch Description
PRE PURCHASE
Batch Description
Post purchase
Batch Description
Post purchase
Batch Description
Post purchase
Batch Description
Upgrade cta (open state)
Upgrade cta (open state)
Upgrade cta (open state)
Offerings screen
Offerings screen
Offerings screen
Offering info bottom sheet
Offering info bottom sheet
Offering info bottom sheet
All classes
All classes
All classes
Upgrade plan bottom sheet
Upgrade plan bottom sheet
Upgrade plan bottom sheet
All classes
All classes
All classes
Himanshu
Himanshu
Himanshu
Comparison Table
Comparison Table
Comparison Table
User can know what all features are available in each plan.
User can know what all features are available in each plan.
User can know what all features are available in each plan.
Plan offering content
Plan offering content
Plan offering content
to enable the visibility of system status a banner is given here containing the plan offering
to enable the visibility of system status a banner is given here containing the plan offering
to enable the visibility of system status a banner is given here containing the plan offering
More info of plan
More info of plan
More info of plan
A video explanation is provided along with sample videos of offerings to the user
A video explanation is provided along with sample videos of offerings to the user
A video explanation is provided along with sample videos of offerings to the user
Plan Video
Plan Video
Plan Video
An explanation video about plan is given here
An explanation video about plan is given here
An explanation video about plan is given here
Offering Information
Offering Information
Offering Information
Explanation of offerings is given incase user wants to know more
Explanation of offerings is given incase user wants to know more
Explanation of offerings is given incase user wants to know more
Offering Listing
Offering Listing
Offering Listing
Users can know about the offerings that are included in the plan
Users can know about the offerings that are included in the plan
Users can know about the offerings that are included in the plan
Plan switching
Plan switching
Plan switching
Freedom of switching the plan is given to user if they change their mind
Freedom of switching the plan is given to user if they change their mind
Freedom of switching the plan is given to user if they change their mind
Upgrade cta (closed)
Upgrade cta (closed)
Upgrade cta (closed)
A floating cta was given here to upgrade the plan
A floating cta was given here to upgrade the plan
A floating cta was given here to upgrade the plan
Upgrade Nudge
Upgrade Nudge
Upgrade Nudge
When upgrade cta is not enabled in some batches, a bottom sheet variation will be used.
When upgrade cta is not enabled in some batches, a bottom sheet variation will be used.
When upgrade cta is not enabled in some batches, a bottom sheet variation will be used.
Sample videos
Sample videos
Sample videos
User can now watch sample vdeos of the offerings to make better dicision.
User can now watch sample vdeos of the offerings to make better dicision.
User can now watch sample vdeos of the offerings to make better dicision.
Signifier on batch card
Signifier on batch card
Signifier on batch card
Improved the visibility of banner and used theme colours of batch plus
Improved the visibility of banner and used theme colours of batch plus
Improved the visibility of banner and used theme colours of batch plus
Status & Upgrade Notifiers
Status & Upgrade Notifiers
Status & Upgrade Notifiers
New sleek and focused look was given to notify user.
New sleek and focused look was given to notify user.
New sleek and focused look was given to notify user.
Upgrade cta (open)
Upgrade cta (open)
Upgrade cta (open)
A clear path was made for upgradation for ‘plans’ and ‘select 360’
A clear path was made for upgradation for ‘plans’ and ‘select 360’
A clear path was made for upgradation for ‘plans’ and ‘select 360’
Premium offering screen
Premium offering screen
Premium offering screen
A separate screen is made which includes all the plan offerings
A separate screen is made which includes all the plan offerings
A separate screen is made which includes all the plan offerings
ACHIEVEMENTS
ACHIEVEMENTS
ACHIEVEMENTS
Final Impact
Final Impact
Final Impact
This data was recorded for initial 15 days only
This data was recorded for initial 15 days only
This data was recorded for initial 15 days only
45%
45%
45%
15%
15%
15%
Attachment rate in plus enabled batches
Attachment rate in plus enabled batches
Attachment rate in plus enabled batches
27%
27%
27%
Increase in average order value
Increase in average order value
Increase in average order value
52%
52%
52%
8.5%
8.5%
8.5%
Contribution of batch plus in revenue
Contribution of batch plus in revenue
Contribution of batch plus in revenue
102%
102%
102%
Overall increase in revenue as compared to VD2.0*
Overall increase in revenue as compared to VD2.0*
Overall increase in revenue as compared to VD2.0*
60
Crores
60
Crores
60
Crores
Earned from batch plus enabled batches
Earned from batch plus enabled batches
Earned from batch plus enabled batches
* VD stands for vishwas diwas, it is physicswallah’s annual launch event in which new batches and product are launched.
* VD stands for vishwas diwas, it is physicswallah’s annual launch event in which new batches and product are launched.
* VD stands for vishwas diwas, it is physicswallah’s annual launch event in which new batches and product are launched.
UI IN MOTION
UI IN MOTION
UI IN MOTION
Prototype
Prototype
Prototype
The Prototype video contains representation of
following screens/ actions-
The Prototype video contains representation of
following screens/ actions-
The Prototype video contains representation of
following screens/ actions-
Batch Listing
Batch Listing
Batch Listing
Plan comparision table
Plan comparision table
Plan comparision table
Batch description , Infinite learning, more info bottom sheet
Batch description , Infinite learning, more info bottom sheet
Batch description , Infinite learning, more info bottom sheet
Order Summary & Order Confirmation
Order Summary & Order Confirmation
Order Summary & Order Confirmation
All classes (plan upgrade cta)
All classes (plan upgrade cta)
All classes (plan upgrade cta)
Batch description (plan upgrade)
Batch description (plan upgrade)
Batch description (plan upgrade)
Hey! I see you scrolled till here
Hey! I see you scrolled till here
Hey! I see you scrolled till here
Want to see web designs?
Want to see web designs?
Want to see web designs?
I also made the web designs for this.
You can see it in a short prototype video.
I also made the web designs for this.
You can see it in a short prototype video.
I also made the web designs for this.
You can see it in a short prototype video.
Iterations
Iterations
Iterations
Here are some iterations of comparison table, infinite learning screen, plans section on description page, order summary screen and upgrade nudges
Here are some iterations of comparison table, infinite learning screen, plans section on description page, order summary screen and upgrade nudges
Here are some iterations of comparison table, infinite learning screen, plans section on description page, order summary screen and upgrade nudges
Thanks for reading
Thanks for reading
Thanks for reading
Himanshu Bhardwaj
Himanshu Bhardwaj
Himanshu Bhardwaj
himanshu.bhardwajux@gmail.com
himanshu.bhardwajux@gmail.com
himanshu.bhardwajux@gmail.com