Basic
Infinity
Infinity Pro
Basic
Infinity
Infinity Pro
Batch Plus : Converted our online batches into plan based system
An upselling solution that increased Physics wallah’s revenue by 51.5%
Physics Wallah
Himanshu (Product Designer)
Project Outline
BASE
01
Context
02
Objective
PHASE 1
03
What we actually made
04
UI screens
05
Impact & User insights
PHASE 2
06
Things that we improved
07
Revamped UI screens
08
Final impact
Context
What is Batch Plus?
Batch Plus aims to provides a wide array of products by breaking standard online batch into various plans.
Under Batch Plus, different cohort categories like UPSC, NEET, JEE, etc. can make plans by putting in various offerings.
Project Planning
We decided to execute this project in 2 phases-
PHASE 1
Developed MVP to enhance product discoverability, streamlining the purchasing process.
PHASE 2
Revamped basic version with post purchase upgrades and streamlined product offerings for better clarity.
Objective
Premium Targeting
Present our top products by as advanced options to users who are also seeking premium offerings
Proposition
Make our offerings stand out prominently by showcasing clear value propositions to users.
Upgrade Incentives
Split our regular batch into different plans, adding enticing offerings to encourage users to upgrade.
Business wants us to find a better version of current solution in which they can increase the order value by making pre-made bundles of their offerings with normal batch
Let’s bEGIN
What We Decided To Make
In phase 1 we made MVP and mainly decided to create the basic flows and framework for the Batch Plans.
01
Plan comparison table so that user can compare all the plans at one place
quick glimpse
02
Avenue for plans placement on batch description page
quick glimpse
03
Post Plan purchasing journey and plan up-gradation touch points
quick glimpse
Information Architecture
This is the ideal information architecture of of the plan discovery and purchasing flow. it is divided into two categories (pre-purchase and post-purchase)
PRE PURCHASE
Batch Listing Page
Plan Comparison table
Order Summary page
Batch Description Page
POST PURCHASE
Order Summary page
All Classes Page
Plan Comparison Page
Batch Description Page
(Basic Plan)
Himanshu
Phase 1
Phase 1
UI Screens
Plan Comparison
Batch listing
Order Summary
PRE PURCHASE
Batch Description
Post purchase
Batch Description
All classes
Comparison Table
User can know what all features are available in each plan.
Plan Tag
A tag is given here to let user know that it is a plan batch.
Plan Upgrade Nudge
If user purchase basic plan then this nudge will appear. Clicking it will open comparison table
Plans card inside batch
Plan level filtering was done inside the batch.
Status & Upgrade Notifiers
Current state of the plans are communicated in plan cards. Upgrade nudge is also given to the user.
Upgrade CTA
This upgrade cta is for ‘select 360’ upgrade functionality.
Buy Plus Plan
To upgrade to plus plan user can buy it from here
Signifier on batch card
To make user know what all batches have plans attached to them
Observations of phase 1
Impact of MVP
The product was rolled out in ‘two batches’ only to see the response of students(users).
Sales Data
This data was recorded for 15 days only
42%
Contribution of batch plus in revenue
60
Lacs
Earned from 2 batches only
30%
Attachment rate in plus enabled batches
Survey Data
Responses of 50 students who bought batch plus
Students were able to understand the plus plan without any guidance
70%
Students believe that the plus plan covers everything they need for preparation
90%
Insights we got from users
Users were unable to find offerings after post purchase
Users want a demo or more information about offerings
TAKING IT TO NEXT LEVEL
Things that we improved
In phase 2 we made we basically ‘revamped’ the existing flow and made it better by including user feedback and enhancements.
01
Improved content structure and visuals of plans card.
It was consuming more space and taking up extra focus.
quick glimpse
02
Gave offerings details directly on the description page.
So that user won’t have to frequently open table to recall the offerings.
quick glimpse
03
Redesigned table structure and enabled it handle up to 3 plans.
To improve comparability and readability of offerings.
quick glimpse
04
Resolved the upgrade cta issue from all classes page.
To boost visibility and eliminate dual call to action confusion.
quick glimpse
05
Plan switching facility on order summary page
To give user flexibility to upgrade the plan from here rather than going back.
quick glimpse
06
Clubbing of all plus offerings at one place.
Users were unable to locate offerings post plus plan purchase.
quick glimpse
Phase 2
PHASE 2
Revamped UI Screens
Plan Comparison
Offering info bottom sheet
Batch listing
Plan info bottom sheet
PRE PURCHASE
Batch Description
Post purchase
Batch Description
Upgrade cta (open state)
Offerings screen
Offering info bottom sheet
All classes
Upgrade plan bottom sheet
All classes
Himanshu
Comparison Table
User can know what all features are available in each plan.
Plan offering content
to enable the visibility of system status a banner is given here containing the plan offering
More info of plan
A video explanation is provided along with sample videos of offerings to the user
Plan Video
An explanation video about plan is given here
Offering Information
Explanation of offerings is given incase user wants to know more
Offering Listing
Users can know about the offerings that are included in the plan
Plan switching
Freedom of switching the plan is given to user if they change their mind
Upgrade cta (closed)
A floating cta was given here to upgrade the plan
Upgrade Nudge
When upgrade cta is not enabled in some batches, a bottom sheet variation will be used.
Sample videos
User can now watch sample vdeos of the offerings to make better dicision.
Signifier on batch card
Improved the visibility of banner and used theme colours of batch plus
Status & Upgrade Notifiers
New sleek and focused look was given to notify user.
Upgrade cta (open)
A clear path was made for upgradation for ‘plans’ and ‘select 360’
Premium offering screen
A separate screen is made which includes all the plan offerings
ACHIEVEMENTS
Final Impact
This data was recorded for initial 15 days only
45%
15%
Attachment rate in plus enabled batches
27%
Increase in average order value
52%
8.5%
Contribution of batch plus in revenue
102%
Overall increase in revenue as compared to VD2.0*
60
Crores
Earned from batch plus enabled batches
* VD stands for vishwas diwas, it is physicswallah’s annual launch event in which new batches and product are launched.
UI IN MOTION
Prototype
The Prototype video contains representation of
following screens/ actions-
Batch Listing
Plan comparision table
Batch description , Infinite learning, more info bottom sheet
Order Summary & Order Confirmation
All classes (plan upgrade cta)
Batch description (plan upgrade)
Hey! I see you scrolled till here
Want to see web designs?
I also made the web designs for this.
You can see it in a short prototype video.
Iterations
Here are some iterations of comparison table, infinite learning screen, plans section on description page, order summary screen and upgrade nudges
Thanks for reading
Himanshu Bhardwaj
himanshu.bhardwajux@gmail.com