Improved MLP to Drive More Batch Enrolments.
Redesigned the demo booking flow and MLP to drive conversions for high-value batches.
Got a Minute?
Quickly know what we did
The Prototype video contains representation of
following screens/ actions-
Batch Listing
Power Batch Landing page (all sections and features)
Book Demo
Post Booking Page
Booking Nudges
Quick Overview
Problem
Students landing on the Power Batch page were unable to clearly understand the value of the Power Batch and why it mattered to them, resulting in confusion, low confidence, and hesitation in taking actions such as booking a demo.
Solution
We redesigned the Power Batch page to clearly communicate its value through structured storytelling and progressive content. By introducing state-aware layouts and contextual CTAs, the experience now guides users confidently toward actions like booking a demo.
Impact
Increase in demo class booking rate
Increase in demo class attendance.
We did A/B test of old ui vs new ui and found following results for initial 2 months
Enjoyed the quick peek?
Let’s delve deeper into the project
Let’s Set The Context
What is Power Batch?
Power Batch is a premium learning program for grades 8–12, designed around small cohorts and a dual-teacher model to deliver deeper concept clarity and personalized attention to high paying capacity users.
Power batch is a 'premium' and more 'personalised learning' option compared to regular large batches of Physics Wallah
Old Power Batch Designs
A low compelling MLP and distracting Demo Booking flow
MLP (PRE BOOKING)
DEMO Booking
MLP (POST BOOKING)
Objective Of Revamp
PREMIUMISATION
Defined a premium visual language for Power batch to reinforce its superior positioning in PW offerings.
LEAD GENERATION
Streamlined demo class booking and NSAT registration to capture leads and boost early engagement.
JOURNEY OTIMISATION
Adapt content and CTAs based on user status and actions to drive demo bookings and conversions.
Our North Star metric is to drive demo bookings and improve class attendance, ensuring students engage meaningfully with the Power batch.
While demo registration and attendance are key intermediate metrics, the ultimate measure of success is whether these engaged leads convert into paying students.
Confusion With The Old Design
Old designs were directly impacting our primary business goal
Our central hypothesis for revamp is that a clearer, more persuasive page will significantly increase the demo class registrations and attendance. But, the old designs were actively working against this
A Quick Research
To undersatnd the problem clearly we decided to do our research so
We quickly did usability testing of old designs to understand how users were interacting with it.
We saw how we were promoting power batch on youtube
We also went to online forums such as reddit, quora and our youtube channel to read comments
Info from Primary Research
Were able to understand all USPs through landing page but did not find value in it.
Did not find the price point worth it.
Users go to Youtube to watch orientation video of power batch
Users were looking for demo class of a particular subject.
Info from SeCONDary Research
User wrote- ‘can consider PB if there is no offline centre nearby’
User wrote- ‘1:1 interaction with teacher during class is a plus in power batch else most of the things are same as normal batches’.
Youtube - Shows reels about one shot videos of topic specific reels but doesn't pitch power batch at end of the video.
Insights we got
Users were looking for subjects instead of date / slot as their first decision factor in demo class booking
USPs were clear to users but the perceived value and how power batch can help them was missing
There was misalignment in communication on our promotion channels and product(app)
Our Solution is hidden in Story telling
Instant Clarity
Designed the first fold to immediately answer “What is Power Batch and why should user care?”
Usage of a hero video, clear USPs, and a simple comparison to help users form a quick mental model.
Build Confidence
Used videos testimonials and short-form reels of actual classes to build trust and credibility.
Detailed batch Usp to help students understand why Power Batch is the right choice for them.
Adaptive Journey
Designed a state-aware experience that adapts to user context, including first-time visitors, demo bookers, and users who missed a class.
Ensured the next step is always clear and relevant for each user state.
Key Deliverables
01
Redesigned the power batch landing page with the the auto play video and context establishing section.
02
Simplified the booking a demo class flow and converted it into to the point distraction less bottom sheet.
03
To improve demo class joining rate and conversion to paid batches we restructured the page to solve relevant goal.
Setting Up The Visual Style
The visual system is designed to create immediate focus and aspiration through high contrast, dark surfaces, and controlled light.
Premium gradients, aurora effects, and metallic accents are used to elevate perception while guiding attention to key actions.
Dramatic usage of lights and gradient blurs
A prominent dark background colour is used to bring focus.
Usage of Gold and Metallic colours
Aurora style design
Our Mood Board
Final Design
UI That Went Live
Landing Page
Booking A Demo Class
Post Booking Nudges
Result
Final Impact
We did A/B test of old ui vs new ui and found following results for initial 2 months
Increase in demo class booking rate
Increase in demo class attendance.
Designs that didn't make the cut
Iterations
Here are some iterations of order summary, coupon cards and order confirmation
Up Next
Explore More Projects
Turning One-Time Purchases into Scalable Learning Plans
Designed a plan-based model that unlocked user choice and higher revenue.
A Gamified Framework for Smart & Quick Revision
Introduced 13 interactive nuggets to make NEET prep engaging for 2L+ students.
Redesigning PW’s Batch Purchase Flow.
Designed end-to-end purchase flow covering summary, coupons, and order confirmation
A Ranker Holder Lead Generation Platform
Designed lead generation platform that enabled PW to acquire top rank holder students.
